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PENGARUH PRICE DISCOUNT DAN PRODUCT DISPLAYS TERHADAP IMPULSE BUYING KONSUMEN PRODUK TISU PASEO (STUDI PADA KONSUMEN BORMA DAKOTA BANDUNG

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ABSTRACT
This study aims to examine the effect of price discounts and product displays on
impulse buying of Paseo tissue products to visitors to Borma Dakota Bandung.
Quantitative research design using descriptive and verification research methods
is used in this study. There are 2 (two) research hypotheses proposed in this study.
The measurement instrument in the form of a questionnaire was distributed to 97
visitors to Borma Dakota Bandung. The results showed that partially the two
independent variables in the study (price discount and product displays), each
had a positive and significant influence on the impulse buying of visitors to Borma
Dakota Bandung for Paseo tissue products. Further explanation of the research
results, implications and suggestions regarding research can be seen in this study.
Keywords: price discount, product displays, impulse buying, tisu Paseo, Borma
Dakota Bandung.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

TA/MN/SI/07/2022

Penerbit

Bandung : STIE STAN IM., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

SEKOLAH TINGGI ILMU EKONOMI INDONESIA MANDIRI

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