PENGARUH PRICE DISCOUNT DAN PRODUCT DISPLAYS TERHADAP IMPULSE BUYING KONSUMEN PRODUK TISU PASEO (STUDI PADA KONSUMEN BORMA DAKOTA BANDUNG) ABSTRAK Penelitian ini betujuan untuk mengkaji pengaruh price discount dan product displays terhadap impulse buying produk tisu Paseo pada pengunjung Borma Dakota Bandung. Desain penelitian kuantitatif dengan menggunakan metode penelitian deskriptif dan v…
ABSTRACT This study aims to examine the effect of price discounts and product displays on impulse buying of Paseo tissue products to visitors to Borma Dakota Bandung. Quantitative research design using descriptive and verification research methods is used in this study. There are 2 (two) research hypotheses proposed in this study. The measurement instrument in the form of a questionnai…