THE INFLUENCE OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION AT VIOLET…

ABSTRACT This research examines the impact of Service Quality and Price on Customer Satisfaction at Violet Petshop. Employing a quantitative method with a survey design, the research involved 89 participants selected through purposive sampling. Data collection was carried out using questionnaires, and the results were analyzed with SPSS 25 through the F-test, t-test, and the coefficient of de…