PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MEREK W…

ABSTRACT The brand image and product quality are part of the right marketing strategy for planning the company. With the more famous a brand, then the impact on the perception and confidence of consumers for these products so as to form an image. While product quality is closely related to creating corporate profits, the quality of products supplied by the company is perceived by the custome…