Customer Relationship Management Buttle Chapter 14

A focus on benefits and the appropriate organization structure with which to deliver them are necessary but not sufficient for CRM success. Also required is an effective project/ programme management plan for CRM implementation. In our experience, marketers are not often skilled programme managers; marketing expertise is based upon customer and competitor insight, co-creating innovative offers …

CRM Customer Relationship Management Concepts and Technologies7

Manajemen hubungan pelanggan – umum Ada empat jenis CRM: Strategis – berfokus pada pengembangan budaya bisnis yang berpusat pada pelanggan. Operasional – mengotomatiskan dan meningkatkan proses bisnis yang berhadapan dengan pelanggan dan mendukung pelanggan. Analitis – berkaitan dengan penangkapan, penyimpanan, ekstraksi, pengintegrasian, pemrosesan, penafsiran, pendistribusian, p…

Customer Relationship Management Concepts and Technologies

This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environm…

Customer Relationship Management Concepts and Technologies

ABSTRACT This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples an…

Book Customer Relationship Management

ABSTRACT Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is l…

Customer Relationship Management Concepts and Technologie 3

ABSTRACT Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to…

Customer Relationship Management Concepts and Technologi

the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM is …

Customer Relationship Management (Manajemen Hubungan Pelanggan)

Edisi

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ISBN/ISSN

978-979-3323-03-9

Deskripsi Fisik

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Judul Seri

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No. Panggil

01.02.0106