PENGARUH PENGEMBANGAN TEKNOLOGI INFORMASI DAN DIFERENSIASI PRODUK TERHADAP KE…

ABSTRACT Competitive conditions in the economy at this time is quite tight and complex . Every company is required to always know and understand what is happening in the market and what the consumer desires , as well as changes to the existing order to compete with the competitors . Changes here related to how companies innovate to answer what the consumer desires , competition with other comp…