Praise for Key Business Analytics ‘Why was this book not written earlier? Key Business Analytics is an excellent compendium of the analysis tools you really need, explained in a way that is practical and rigorous.’ Robert Shaw, Honorary Professor of Marketing Analytics, Cass Business School ‘Many business and technology leaders are aware of the opportunities advanced analytics can b…
Praise for Key Business Analytics ‘Why was this book not written earlier? Key Business Analytics is an excellent compendium of the analysis tools you really need, explained in a way that is practical and rigorous.’ Robert Shaw, Honorary Professor of Marketing Analytics, Cass Business School ‘Many business and technology leaders are aware of the opportunities advanced analytics can bring …