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Book Customer Relationship Management
ABSTRACT Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is l…
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- 4
- ISBN/ISSN
- 9781351016551
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- e-books/15/BUT/2019
Customer Relationship Management Concepts and Technologie 3
ABSTRACT Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to…
- Edisi
- 3
- ISBN/ISSN
- 9781315764597
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- E-books/14/BUT/2015
Customer Relationship Management Concepts and Technologies 2
This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the managem…
- Edisi
- 2
- ISBN/ISSN
- 978-1856175227
- Deskripsi Fisik
- 7.5 x 1.25 x 9.5 inches
- Judul Seri
- -
- No. Panggil
- e-books/13/FRA/2008
Customer Relationship Management Concepts and Technologi
the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM is …
- Edisi
- 3
- ISBN/ISSN
- 978-1138236813
- Deskripsi Fisik
- 7.44 x 1 x 9.69 inches
- Judul Seri
- -
- No. Panggil
- e-books/12/BUT/2015
FINANCIAL TECHNOLOGY
DAFTAR ISI HALAMAN SAMPUL ........................................................i KATA PENGANTAR .........................................................iii DAFTAR ISI .....................................................................iv BAB 1 Konsep Dasar Fintech ..................................................1 A. Pengertian dan ruang lingkup Fintech ..............................…
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- 1
- ISBN/ISSN
- 978-623-6292-68-6
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- e-books/11/WIS/2021
BUKU AJAR FINANCIAL TECHNOLOGY LAW
PRAKATA ........................................................................................................ iii DAFTAR ISI ..................................................................................................... v BAB 1 PENDAHULUAN FINANCIAL TECHNOLOGY................................... 1 A. Pengertian Financial Technology ......................................... 2 B. Rua…
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- 1
- ISBN/ISSN
- 978-623-5314-56-3
- Deskripsi Fisik
- viii + 172 hlm. ; 15,5 x 23 cm
- Judul Seri
- -
- No. Panggil
- E-books/11/HAK/2022
E-commerce Kiat strategi bisnis didunia maya
Strategi bisnis di dunia maya (e-commerce) mencakup berbagai aspek, mulai dari membangun identitas toko online, memilih platform yang tepat, hingga memasarkan produk secara efektif. Penting untuk memahami produk atau jasa yang ditawarkan, membangun brand secara konsisten, dan memaksimalkan fitur e-commerce yang tersedia. Selain itu, memanfaatkan tren pasar, memberikan promosi menarik, dan membe…
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- Ed. 1
- ISBN/ISSN
- 978-20-2394-1
- Deskripsi Fisik
- 279 hlm :Ilustrasi ;16x23 cm
- Judul Seri
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- e-books/10/RIC/2001
e-Commerce Perdagangan Berbasis Internet
A. KONSEP DASAR INTERNET Akhir-akhir ini sering sekali kita mendengar kata-kata "Internet". Dimana-mana orang-orang selalu berbicara tentang Internet. Sesama teman saling memberikan alamat e-mail mereka, belum lagi jika ada yang menanyakan soal homepage anda. Internet sepertinya sudah merupakan hal yang umum di masyarakat. Apa Itu Internet ? Secara teknis, Internet atau Internation…
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- E-Books/09/HAR/2012
Social Media Marketing The Next Ggeneration of Business Engagemen
Acknowledgments This book is, first and foremost, an acknowledgement to the collective contributions of professionals, business executives, organizational leaders and an entire “social media” industry that has dedicated itself to delivering on the opportunities that the Social Web offers: the opportunity to understand, first-hand, what markets are saying, the opportunity to identify spe…
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- edisi 5
- ISBN/ISSN
- 978-0-470-63403-5
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- e-books/08/EVA/2010
MARKETING4.0 Moving from Traditional to Digital
CONTENTS Acknowledgments xiii Prologue: From Marketing 3.0 to Marketing 4.0 xv About the Authors xix Part I FUNDAMENTAL TRENDS SHAPING MARKETING 1 Power Shifts to the Connected Customers 3 From Exclusive to Inclusive 7 From Vertical to Horizontal 10 From Individual to Social 13 Summary: Horizontal, Inclusive, and Social 14 2 The Paradoxes of Marketing to Connected Customers 17 Break…
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- edisi 7
- ISBN/ISSN
- 978-1-119-34114-7
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- E-books/4/KAR/2017
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah