Text

THE INFLUENCE OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION AT VIOLET CATHOUSE

---

ABSTRACT
This research examines the impact of Service Quality and Price on Customer Satisfaction at Violet Petshop. Employing a quantitative method with a survey design, the research involved 89 participants selected through purposive sampling. Data collection was carried out using questionnaires, and the results were analyzed with SPSS 25 through the F-test, t-test, and the coefficient of determination (R²). The analysis indicates that both Service Quality (X₁) and Price (X₂) have a positive and significant impact on Customer Satisfaction (Y), whether examined simultaneously or individually. The significance value of the F-test (0.000 < 0.05) confirms that the regression model is appropriate for the dataset, while the t-test supports the conclusion that each predictor variable significantly affects customer satisfaction. Furthermore, the R² value of 0.980 suggests that 98% of the variation in customer satisfaction can be explained by service quality and price, with the remaining 2% impactd by other factors beyond the scope of this study. Keywords: Service Quality, Price, Customer Satisfaction, Violet Petshop

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

Jurnal/S1/MM/22/SAD/2026

Penerbit

Jakarta : Jurnal Ekonomi Bisnis Manajemen (JEBM)., 2026

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

2338-8749

Klasifikasi

NONE

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

Vol. 2 No. 1

Subjek

-

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Jurnal Ekonomi Bisnis Manajemen (JEBM)

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar