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DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT STRATEGY, IMPLEMENTATION AND PRACTICE

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This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

e-book/19/CHA/2015

Penerbit

english : Pearson., 2015

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

9780273786573

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed.6

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Pearson

Versi lain/terkait

Lampiran Berkas

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