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Customer Relationship Management Concepts and Technologies

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This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

e-book/17/BUT/2019

Penerbit

London : publiser., 2019

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

9780415896566

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

6

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

publiser

Versi lain/terkait

Lampiran Berkas

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