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MARKETING4.0 Moving from Traditional to Digital

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CONTENTS
Acknowledgments xiii
Prologue: From Marketing 3.0 to Marketing 4.0 xv
About the Authors xix
Part I FUNDAMENTAL TRENDS SHAPING
MARKETING
1 Power Shifts to the Connected Customers 3
From Exclusive to Inclusive 7
From Vertical to Horizontal 10
From Individual to Social 13
Summary: Horizontal, Inclusive, and Social 14
2 The Paradoxes of Marketing to Connected Customers 17
Breaking the Myths of Connectivity 20
Summary: Marketing amid Paradoxes 28
3 The Influential Digital Subcultures 29
Youth: Acquiring the Mind Share 32
Women: Growing the Market Share 35

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

E-books/4/KAR/2017

Penerbit

New York : WILEY., 2017

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

978-1-119-34114-7

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

edisi 7

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Wiley

Versi lain/terkait

Lampiran Berkas

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