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Key Business Analytics

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Praise for Key Business Analytics
‘Why was this book not written earlier? Key Business Analytics is an excellent compendium of the analysis tools you really need, explained in a way
that is practical and rigorous.’
Robert Shaw, Honorary Professor of Marketing Analytics, Cass
Business School
‘Many business and technology leaders are aware of the opportunities
advanced analytics can bring to their businesses but struggle to define
how exactly value is going to be generated. Bernard Marr has produced
a book that fills a substantial gap in the analytics literature. He gives, with
great detail, insights as to how virtually any business can benefit from
modern analytics. This book must be a reference to practitioners and
managers, as well as technologists.’
Dr Ahmed Khamassi, Global Head of Insights, Wipro Digital
‘This book demystifies analytics and provides a practical guide for any
business professional. Bernard makes it clear which methods and processes are applicable to a wide range of business needs.’
Rich Clayton, Vice President, Business Analytics, Oracle
‘This book is a must-have for anyone trying to navigate the data analytics
landscape. Thoughtfully organised and full of practical, real-life cases, this
handy reference will help you cut through the big data hype and understand the many ways that analytics can benefit your business. Whether
you are new to analytics or a big data guru, this book should be on your
desk.’
Scott Etkin, writer, journalist and editor, Data Informed
‘While early adopters are busy implementing business analytics solutions,
a majority of business leaders are just beginning their analytics focus and
need a jargon-free reference guide. Bernard Marr’s book is this guide. He
provides readers with a non-technical, high-level overview of seven critical
areas of analytics. He defines terminology, types of analytics and business
areas that can quickly see benefit from analytics. Each area is practical
and guides managers towards quick ways to get up to speed and join the
conversation. I highly recommend this book for managers feeling excluded
from today’s business analytics conversation.’
Greta Roberts, CEO, Talent Analytics, Corp
Straightforward, engaging and entirely practical – Bernard Marr provides
a comprehensive toolkit to rigorously analyse all aspects of your business.’
Dr Simon Boucher, Chief Executive, Irish Management Institute
‘An essential reference guide which demystifies the complexity surrounding analytical techniques. This book offers practical examples and
advice on where to implement data analytics for maximum return.’
Leigh Bates, Director, Advanced Risk and Compliance Analytics,
PricewaterhouseCoopers LLP
‘Marr’s new book Key Business Analytics is a must read for any professional who wants to stay current. The explanations are clear, concise and
will bring you up to date in the field of business analytics and big data.’
Vladimir Melnik, Director, Data and Analytics, Accenture/Avanade

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

E-book/6/MAR/2016

Penerbit

New York : Pearson., 2016

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

978–1-292–01746–4

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

PEARSON EDUCATION LIMITED

Versi lain/terkait

Lampiran Berkas

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