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Pengaruh Citra Merek dan Kepercayaan TerhadapKeputusanPembelian Sandal Manik Bybuca @bybuca.id

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Abstract: Bybuca comes by of ering a combinationof trendy style and high quality in their footwearproducts. Their latest innovation, the “beadssandal”, combines attractive style with comfort andfunctionality, designed based on consumerpreferences and global trends. The purpose of thisresearch is to find out how brand reputationandconsumer trust in Bybuca brand Manic Sandalsinfluence their decision to buy this product. Thisresearch uses a purposive sampling methodbydistributing questionnaires to Bybuca customers viaInstagram social media. The results of this studyshow that brand image and trust together haveasignificant positive ef ect. The trust variableinfluences purchasing decisions, but the brand imagevariable does not partially influence it.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

Jurnal/S1/MN/30/SAS/2024

Penerbit

Bandung : EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

ISSN : 2828-5298

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol.3, No.4

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

STIE STAN-IM

Versi lain/terkait

Lampiran Berkas

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