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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MEREK WATCHOUT SHOES (Studi Pada Konsumen Transmart Studio Mall Bandung)

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ABSTRACT
The brand image and product quality are part of the right marketing strategy for planning the company. With the more famous a brand, then the impact on the
perception and confidence of consumers for these products so as to form an image. While product quality is closely related to creating corporate profits, the quality of
products supplied by the company is perceived by the customer satisfaction will be higher. The purpose of this study is to investigate and analyze the influence of brand
image and product quality to the purchasing on brand watchout shoes decision This study using a sampling technique that non propability sampling. The
analytical method used is multiple linear regression analysis. The result of study showed that brand image had a positive and significant effect to the purchasing and
product quality has a positive and not significant to the purchasing on brand watchout shoes. Keywords: Brand Image, Product Quality, and Purchase Decision of Watchout Shoes Brands

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

Skripsi/S1/MM/56/RAT/2019

Penerbit

Bandung : STIE STAN-IM., 2019

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

STIE STAN - IM

Versi lain/terkait

Lampiran Berkas

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