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PENGARUH PENGEMBANGAN TEKNOLOGI INFORMASI DAN DIFERENSIASI PRODUK TERHADAP KEUNGGULAN BERSAING PADA MOBIL MERK PAJERO SPORT

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ABSTRACT
Competitive conditions in the economy at this time is quite tight and complex . Every company is required to always know and understand what is happening in the market and what the consumer desires , as well as changes to the existing order to compete with the competitors . Changes here related to how companies innovate to answer what the consumer desires , competition with other competitorsandchanges in the market . The samples in this study were employees of PT . Srikandi Diamond Motors . The sampling method in this study using the census to obtain a sample of 50 respondents drawn from employees of PT . Srikandi Diamond Motors .
By using multiple regression analysis , the results of this study are as follows : ( 1 ) the development of information technology has no influence on competitive advantage . ( 2 ) product differentiation has a significant influence on competitive advantage . ( 3 ) development of information technology and product differentiation together and farsial have a significant positive influence on competitiveadvantage . Keywords : information technology development , product differentiation and competitive advantage , multiple regression

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: STIE STAN-IM.,

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

STIE STAN - IM

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