Praise for Key Business Analytics ‘Why was this book not written earlier? Key Business Analytics is an excellent compendium of the analysis tools you really need, explained in a way that is practical and rigorous.’ Robert Shaw, Honorary Professor of Marketing Analytics, Cass Business School ‘Many business and technology leaders are aware of the opportunities advanced analytics can b…
Preface The twentieth century will be remembered for the rapid changes in technology every bit as much as the social and political upheavals that changed the lives of so many people. In fact, such has been the speed of development of new products, devices and gadgets that it is often easy to become ambivalent about technological advance. However, some inventions are of such life-changing …
DAFTAR ISI Kata Pengantar ............................................................................................................. v Daftar Isi ........................................................................................................................ vi Bab 1 Pendahuluan .......................................................................................................…
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Praise for Key Business Analytics ‘Why was this book not written earlier? Key Business Analytics is an excellent compendium of the analysis tools you really need, explained in a way that is practical and rigorous.’ Robert Shaw, Honorary Professor of Marketing Analytics, Cass Business School ‘Many business and technology leaders are aware of the opportunities advanced analytics can bring …
ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepemimpinan transformasional yang terdiri atas empat dimensi yaitu idealized influence, inspirational motivation, intellectual stimulation, dan individualized consideration terhadap organizational citizenship behavior pada karyawan PT Ecotech Desain Dinamika. Penelitian ini dilakukan pada karyawan PT Ecotech Desain Dinamika …
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek yang terdiri atas empat dimensi, yaitu kesadaran merek, asosiasi merek, persepsi kualitas, dan loyalitas merek terhadap keputusan pembelian produk facewash pria merek Kahf. Penelitian dilakukan pada 60 mahasiswa pria di Kota Bandung. Metode analisis data yang digunakan adalah analisis deskriptif dan regresi linier bergand…
ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh return on asset, current ratio, dan debt to equity ratio terhadap financial distress pada perusahaan subsektor food and beverage yang terdaftar di Bursa Efek Indonesia (BEI) periode 2019 – 2023. Metode yang digunakan adalah metode deskriptif dan verifikatif. Metode deskriptif digunakan untuk menggambarkan data apa adanya tanpa gen…