Ditapis dengan
Customer Relationship Management Buttle Chapter 14
A focus on benefits and the appropriate organization structure with which to deliver them are necessary but not sufficient for CRM success. Also required is an effective project/ programme management plan for CRM implementation. In our experience, marketers are not often skilled programme managers; marketing expertise is based upon customer and competitor insight, co-creating innovative offers …
- Edisi
- 14
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- E-books/23/BUT
Entrepreneurship and Innovations in E-Business: An Integrative Perspective
rawing upon the outcomes of the principal studies of entrepreneurship and innovation, Entrepreneurship and Innovations in E-Business: An Integrative Perspective opens up a new field of debate and research about the role of these two areas in the e-world. This book develops and explores theoretical constructs and the working concepts of e-entrepreneurship and e-innovation through comprehensive a…
- Edisi
- 9
- ISBN/ISSN
- 978-1591409212
- Deskripsi Fisik
- 304 pages, 6.75 x 0.75 x 9.75 inches
- Judul Seri
- -
- No. Panggil
- e-books/22/ZHA
Open Digital Innovation A Contest Driven Approach
This book explores how novel digital services, including e-services, digital platforms and mobile apps, are increasingly being innovated through open processes. It investigates how and why organizations invite external developers to participate in their innovation, often catalyzed by contests and the provision of open data, with the aim of designing digital services that go beyond the capabilit…
- Edisi
- 1
- ISBN/ISSN
- 978-3-319-56339-8
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- e-books/21/HJA/2017
Peluang Social Innovation dalam Revolusi Industri 4.0 Bagaimana perkembangann…
Abstrak Kesempatan desentralisasi pembangunan dan kemudahan akses terhadap informasi semakin tinggi dalam revolusi industri 4.0. Revolusi industri sebelumnya, baik revolusi 1.0, 2.0, dan 3.0, belum mampu menyelesaikan berbagai masalah sosial, ketimpangan ekonomi, dan lingkungan. Bahkan dalam beberapa hal memperparah masalah tersebut. Munculnya revolusi industri 4.0 memungkinkan berbagai ke…
- Edisi
- 1
- ISBN/ISSN
- 978-602-52952-0-1
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- E-book/20/AYU/2018
DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT STRATEGY, IMPLEMENTATION AND PRACTICE
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good b…
- Edisi
- ed.6
- ISBN/ISSN
- 9780273786573
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- e-book/19/CHA/2015
CRM Customer Relationship Management Concepts and Technologies7
Manajemen hubungan pelanggan – umum Ada empat jenis CRM: Strategis – berfokus pada pengembangan budaya bisnis yang berpusat pada pelanggan. Operasional – mengotomatiskan dan meningkatkan proses bisnis yang berhadapan dengan pelanggan dan mendukung pelanggan. Analitis – berkaitan dengan penangkapan, penyimpanan, ekstraksi, pengintegrasian, pemrosesan, penafsiran, pendistribusian, p…
- Edisi
- 7
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- E-Book/18/2013/Butt
Customer Relationship Management Concepts and Technologies
This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environm…
- Edisi
- 6
- ISBN/ISSN
- 9780415896566
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- e-book/17/BUT/2019
Customer Relationship Management Concepts and Technologies
ABSTRACT This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples an…
- Edisi
- 5
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- E-books/16/BUT/2019
Book Customer Relationship Management
ABSTRACT Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is l…
- Edisi
- 4
- ISBN/ISSN
- 9781351016551
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- e-books/15/BUT/2019
Customer Relationship Management Concepts and Technologie 3
ABSTRACT Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to…
- Edisi
- 3
- ISBN/ISSN
- 9781315764597
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- E-books/14/BUT/2015
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah