Pengaruh Electronic Word of Mouth dan Brand Image TerhadapKeputusan Pembelian…

Abstrak: Brand image is the most important factor inconsumers' decision to buy the product. Agoodimpression of a brand can also increase sales byconvincing consumers to try, through electronicword of mouth consumers can find out reviews of abrand. In this research, quantitative research is usedbecause the research data used is in the formof numbers and analyzed using statistics. The samplingte…