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Book Customer Relationship Management
ABSTRACT Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is l…
- Edisi
- 4
- ISBN/ISSN
- 9781351016551
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- e-books/15/BUT/2019
Customer Relationship Management Concepts and Technologie 3
ABSTRACT Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to…
- Edisi
- 3
- ISBN/ISSN
- 9781315764597
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- E-books/14/BUT/2015
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