Marketing Mangement Global Edition 15e

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Marketing Mangement Global Edition 15e

Marketing Mangement Global Edition 15e
or undergraduate and graduate courses in marketing management.The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.The Fifteenth Edition is fully integrated with MyLab Marketing and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Please note that the product you are purchasing does not include MyLab Marketing.

Pernyataan Tanggungjawab

Pearson Always Leaning

Pengarang

Philip Kotler - Personal Name
Kevin Lane Keller - Personal Name

Edisi

Edisi 15 e

No. Panggil

01.03.0550

ISBN/ISSN

978-1-292-09262-1

Subyek

Klasifikasi

NONE

Judul Seri

GMD

Text

Bahasa

Indonesia

Penerbit

Pearson Prentice Hall

Tahun Terbit

2016

Tempat Terbit

New York

Deskripsi Fisik

Info Detil Spesifik

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